In many circumstances, sales training does not have
the focus which it needs to provide adequate resources to the changing scenario
of the sales environment. The concepts of how customers buy and how the
salesman should deal with them can get complicated at times. However, it is not
bad to do some research on a potential customer before the first contact. A
sale rapport is developed by combining skills with product information.
Some of the popular methods followed by JimGiovinazzo to concentrate on self-improvement and on the capability to develop
a relationship, which is still useful and appropriate in modern business.
However, there is a new strategy that concentrates on a viewpoint that
companies are systems and as such, every system is composed of more compact
smaller components- the individuals that represent the business. In addition,
the same model is applicable at the customer level.
This means that the individual you may be trying to
sell your products or service to may not have the full authority. Or they might
require the assistance of others to make a big financial decision. This is
common with the selling of huge and expensive inventory. The idea after the
facilitation was designed by Sharon Drew Morgan. The idea concentrates on
asking a sequence of questions that will help the customer to understand the
needs and the process of purchase decisions. Some questions are:
What issues concern them that need your attention?
What are the factors that stop you from catering
this need?
What do you need to see/feel/hear to start acting
on these needs?
What requirements do you use to decide what factors
of a situation need to be changed?
The basic understanding of any sales training is
the ability to show the value of the product to the customer. Not only this, it
additionally makes an effective in explaining the benefits that will be
received by the customer from using given product or service. We should
understand that there are two filters which help a salesperson to make a
customer buy a product or service.
The first filter is the customer decides where the
salesman accumulates details about the needs of business and starts to develop
a relationship. The second filter involves providing information to the
customer. Regardless of the method that you adopt for sales, always understand
your customer and his buying behaviour beforehand.
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