Some people are born with it Some people learn it. Some people are taught it on the job. However people become good at sales, it is hugely impressive to watch a convincing salesmen work, being able to sell anything. This could be from selling your own set of skills and importance to a company, to trying to generate interest in an exciting new product. Is it an art Is it a science? People's opinions vary wildly on sales philosophies. Of course, the industry you are operating in plays a huge role also in determining which type of sales are needed fro which situation.
Jim Giovinazzo is one such sales experts who has become aware of this distinction in sales types over the course of his career. He worked on Wall Street for many yeas, building up a huge amount of experience in the finance sector, which allowed him to develop the skills need to sell himself. Working on Wall Street is dog eat dog- no prisoners are taken, and if you are not able to sell yourself, you will be condemned to failure.
Today Vincent Jim Giovinazzo works in the technology sector While there is also a large sales emphasis on the work he does, he also recognizes the very obviously distinctions between sales types in the two industries. The definition of an aggressive salesperson is different in both industries. Some tech sales people wait for leads to come to them, as opposed to proactively finding the leads. Some would argue that of course, if you have a great product, it can sell itself; you can make just as much money without having to put the legwork in to establish the contacts. For this side of the debate, it is more of a science and less of an art form.
However, as perceptive types like Jim Giovinazzo recognize, principals of selling still apply- for example paying close attention to the customer's needs and feedback, sophisticated negotiation and upselling skills, strong interpersonal skills, drive and ambition. Wall Street of course has has become completely dependent on technology, so for Jim Giovinazzo, Red Bank, having an in-depth knowledge of financial institutions and their needs has been hugely beneficial as to how he goes about his work in selling application performance software to those firms in which he once stood. In recognizing their distinction, Jim Giovinazzo has been able to become a hugely successful sales professional.
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