Jim Giovinazzo || Using the Internet to Market Direct Sales Business

Now more than any other time in history it is possible to realize the goal of owning your own direct sales business while being a mom. The internet opens many avenues that did not exist in our parents' generation! Owning a direct sales business is a growing area that women seem to excel at performing. The product possibilities are as abundant as the types of women who wish to start their own business. The best part, little or no start up income is needed, and you can plan your business around the family's schedule.

So how can direct sales business distributors take advantage of a virtually free technology that is present in almost every home in America? There are a few different options. The first is to utilize social network sites such as MySpace, Twitter or Facebook. Facebook is a favourite of many is so easy to use, anyone can do it. Registering for an account is free and when you register it allows you to connect with friends, co-workers, old school friends and many other people. Facebook also respects your privacy and will not allow anyone you do not approve to view your information. Once you set up your account, you are ready to start networking.

Direct Sales Fan Page

It is important to remember that on Facebook your profile is for real friends and your Fan page is for business. So take the time to set up a fan page for marketing your direct sales business products, opportunity and services. You will have to visit other fan pages and groups so that you can comment and develop curiosity for others to visit your fan page. It also helps to send an invitation to your profile friends and invite them to your Fan page. This way you are marketing to those who have an interest and not to those who are just personal friends. Post information about your product on your Fan page wall. Keep your fans updated by posting specials and open dates for consultations. It is even possible to post pictures and upload videos to your wall. Trust me, the process is very simple and in no time at all you will be a pro.

Another internet avenue you can use to generate sales leads and increase your revenue is by email marketing. Email accounts are free and again, easy to set up. When you are at a consultation make sure to gather the email addresses of the attendants, then you can create a database of potential customers.

Direct Sales Newsletters

Many direct sales consultants make the mistake of creating their data base in their own computer. It is important to work online in a newsletter service so you do not get blocked as a spammer. Our everyday computers are not meant to send out 30-100 emails at a time let alone thousands. If you start your data base in your computer you will have to move it later so it is always good to get a quality online service like MyNewsletterBuilder or one of the many other contact management newsletter services.
Don't forget to also add the email addresses of friends and family to your list. Now you can send an email to notify your customers when you get new product, when you are hosting a large event and want to invite them, or just to say thanks for their business. It is free, easy and a convenient way to keep in touch.

Again, most everyone has an email account and most check their email on a regular basis. You can even send an email or update your Facebook account from most smart phones so don't drag your feet when it comes to leveraging technology in your direct selling business.